Glenmorangie new range tasting at distillery visitors center

Brett & I flew over to Scotland to try the new range of Glenmorangie. We sat in a room hearing all about the new marketing plan and bottle design of Glenmorangie. At first, I was a bit concerned - New bottles all this effort in branding, would the whisky live up to the hype.

Then I had the privilege in tasting Glenmorangies new line and yes it was a privilege. The new line of Glenmorangie is closer to a work of art then whisky, others can only dream of developing such a whisky rage. I say range because each whisky blew me a way, all being so different but still in that classic Glenmorangie style.  I realized I was tasting some of the finest, if not thee finest whiskies in the world.

Some might question changing the traditional bottle design and I too had that concern as well.

But to be honest the current bottle design has only been since the 70's and it would be crime not to put this whisky into a new designed bottle . This entire marketing campaign and bottle design was born from the Quality of the Whisky First and not the other way around, like so many others in the industry.

Glenmorangie is truly the leader in the industry from quality, cask selection, people, and above all vision.




The Whisky Range

Glenmorangie The Original
Glenmorangie Original is an inviting single malt whisky, acclaimed and appreciated by luxury spirit drinkers around the world.

The original expression of Glenmorangie’s elegant, floral spirit that is renowned the world over for exquisite finesse and alluring complexity, Glenmorangie The Original is the intriguing marriage of delicate spirit and long, slow maturation.

The taste characteristics from the first-fill bourbon casks that permeates the majority of the aged spirit, coupled with the increased proportion of our ‘designer casks’ (made from slow-growth, air-dried American oak from the Ozark Mountains of Missouri), results in a delicious spirit that enhances the relaxed and convivial mood of the group by igniting the senses.

The Original is, quite simply, the most delicate and deliciously complex single malt whisky in the world.


Aroma:
Imagine yourself in an Italian garden surrounded with mandarin, lemon, apple, pear and peach trees, their fruit ripening in the sun. Add to this the scent of vanilla ice cream, then enjoy the herbal aromas of geranium and wild mint growing nearby


Taste
: Savour the fruits of the Italian garden as creamy vanilla slips like liquid silk over the tongue as peaches and cream, mandarins and lemons effervesce in the mouth


Finish:
The charming sweetness of delicious juices is left on the tongue pale












Glenmorangie Lasanta

Glenmorangie Lasanta is an elegant and full-bodied single malt whisky that has been extra matured in Spanish Oloroso Sherry casks after a minimum of 10 years in ex-bourbon casks. Its luscious, soft mouth filling texture, and its deep, enticing, sweet aroma appeals to luxury spirit drinkers who like to experiment, and whose confident choices, warmth and passion inspire the mood of the group.

Non chill-filtered and with an ABV of 46%, its key flavour notes are of toffee, raisins and walnuts.

Aroma: Like the most delicious dessert menu imaginable, Lasanta taunts the senses with chocolate covered raisins, honeycomb and smooth caramel toffee. Citrus notes clear the way for the crispy burnt sugar and melting softness of crème brulee to be replaced by the rich aroma of rum and raisin ice cream

Taste: The full, sweet flavour typical of Spanish sherry with sultanas, orange segments, walnuts and butter toffee.

Finish: Satisfyingly long with spiced orange and chocolate enrobed hazelnuts




Glenmorangie Quinta Ruban
Glenmorangie Quinta Ruban is a velvety-textured single malt whisky, for confident, colourful, dynamic luxury spirit drinkers who like to take the lead.

A mature Glenmorangie that is transferred from the original ex-bourbon cask and then extra matured or “finished” in port pipes, shipped from the ‘Quintas’ or wine estates of Portugal. Maturation in the ruby port pipes develops The Quinta Ruban into a voluptuously smooth spirit with a complex balance of sweet and dry flavours that engage the entire palate and envelope it in an intriguing balance of smooth velvet and crisp, cooling textures.

Non chill-filtered and with an ABV of 46%, its key flavour notes are rich, chocolately and minty.

Aroma: One sniff and you’re immediately transported to a traditional Christmas dinner party, in a candle-lit dining room with the aroma of just-peeled mandarin oranges and Belgian chocolate mint crisps. Walnut shells have been thrown on the roaring fire where their scent mixes with the lingering aroma of nutmeg from the Christmas pudding and the warm, musky scent of sandalwood that emanates from the wood-panelled room

Taste: A caress of silk velvet on the tongue gives way to a swathe of rich, dark chocolate-enrobed walnuts leaving in their wake the lemony-rose jelly texture of Turkish delight. Then sugar-coated crystallised orange segments emerge, countered by crisp mint chocolate, adding a chiffon like texture

Finish: Lingering memories of dark minty chocolate with the effervescence of orange



Glenmorangie Nectar D’Òr
A captivating single malt whisky for the sophisticated luxury spirits drinker who enjoys delicious extravagance and sensual pleasures.

With a tremendous ‘gourmand’ appeal, The Nectar D’Òr is Glenmorangie’s delicious, complex base spirit that, after a minimum of 10 years in ex-bourbon casks, is then extra matured in specially hand selected Sauternes wine barriques. This makes it rich and sumptuous with a heady, luscious, beguiling spectrum of aromatic patisserie desserts that helps create a memorable occasion whenever it is enjoyed.

Non chill-filtered and with an ABV of 46%, its key flavour notes are lemony, sumptuous and syrupy.

Aroma: Tempted by the aromas wafting through the door of a French patisserie, you step inside to discover a tangy tarte au citron with its crisp pastry case and smooth lemony cream topping. Next to it is with its fluffy sponginess and milky vanilla aroma is a Genoise cake decorate with crystallised lime and orange peel. You can smell plump juicy sultanas, dates, warming ginger, coconut and nutmeg. In the background, gingerbread is baking in a wood-burning oven


Taste: The smooth, melting creaminess of lemon tart leaves the mouth full of citrus tang that gives way to crème caramel and zesty lime.


Finish: Languid and sweet with lemon zest, vanilla cream and delicate hints of ginger and nutmeg


Glenmorangie 18 Years Old
Glenmorangie 18 Years Old is a specially aged, rare, malt scotch whisky of distinction. With a rich bouquet and full, rounded flavour, it appeals to the luxury spirits drinker who appreciates serious quality.

Slowly matured for 15 years in the finest ex-bourbon oak casks, a proportion is transferred to Spanish Oloroso sherry casks for the final three years of maturation. It has a silky, smooth texture, a long, enticing finish and an intriguing balance of sweet dried fruit and a dry Oloroso nuttiness.

With an ABV of 43%, its key flavour notes are mellow, nutty and dried fruit.


Aroma: The rich, resinous quality of nuts cascades into a crisp toffee sweetness of crème brulée, merging with caressingly smooth, creamy vanilla. Hints of vibrant oranges & lemons are found, then sparkling floral tones emerge with the green, almost herbal bouquet of geranium, tempered with musky jasmine and the bright, sharp clarity of narcissus

Taste: Glenmorangie 18 Years Old slips like silk over the tongue with a full, rounded flavour, starting with grapefruit & orange. The palate is then entranced with melting honey, creamy malt and aromatic florals before rich, sticky date and fig flavours with a caress of woodsmoke

Finish: Lingering and enticing with the subtle sweetness of dried fruit and nutty dryness of sherry


Glenmorangie 25 Years Old
Glenmorangie 25 Years Old is an extremely rare and delectable single malt of notable age and intense, full-bodied flavour. A voluptuous, mouth-watering single malt whisky for the luxury spirits drinker who always knows what the moment calls for, and does not hesitate to enhance the moment by sharing with those around them.

Bursting with depth of flavour, dried fruits, blackberries, plums and dates are married with chocolate, coffee and cinnamon spice as this mouth-watering, full-flavoured, rich and complex expression engages and entices the senses.

With an ABV of 43%, its key flavour notes are fruity, intense and spicy.


Aroma: The lingering late summer scent of fruit orchards laden with cherries and plums and hedgerow blackberries is melded with lavish chocolate and coffee tones followed by the sudden, icy clarity of fresh wild mint

Taste: Big and full-flavoured, the effect is mouth-watering, chewy and then lightly mouthcoating

Finish: Intense warmth, heady with brambles and spices that melts softly away


Press Release Below


New Era Dawns for Glenmorangie

- Renowned Scottish brand announces long-term international expansion -

Glenmorangie single malt Scotch whisky is to enter a new era with the biggest change in the brand’s history.

Established in 1843, Glenmorangie is a highly successful single malt whisky brand, and in a major development to promote further growth and international expansion, Glenmorangie will present a new, contemporary image for single malt Scotch whisky, driven by its increased commitment to, and focus on, exceptional whisky quality.

Revealing a new brand identity, new products in the form of the ‘Extra Matured Range’ and new brand marketing programmes, Glenmorangie is confident it will attract new consumers, continue to grow its sales and profits and ensure the long-term development of the brand around the world.

The brand changes announced today, effective from September 2007, include:
• Introduction of bespoke bottle shapes
• New brand identity, labels and packaging
• Introduction of the Extra Matured Range
• Innovative approach to global marketing including new advertising, visual merchandising, education, tasting events and web presence

Paul Neep, Chief Executive of The Glenmorangie Company says: "This is the next big step for Glenmorangie as we invest in the long term development of this great brand. Glenmorangie is already recognised as the very best in single malt Scotch whisky. We believe these exciting brand initiatives will further accelerate the international expansion of the brand.”

New Initiatives:

Bespoke Bottles
• New bottle shape for Glenmorangie Original and the Extra Matured Range, plus highly distinctive individual bottle shapes for Glenmorangie 18 Years Old and Glenmorangie Quarter Century

New Packaging
• New brand labels for all the range
• Introduction of a new brand emblem, the Glenmorangie ‘Signet’ - inspired by the Cadboll Stone, an ancient Pictish Standing Stone originally located on the estate of Glenmorangie House in Ross-shire, Scotland
• Glenmorangie Ten Years Old renamed as Glenmorangie Original (10 Years Old)
• Move from tubes to high quality cartons

Marketing
Glenmorangie is renowned for its extraordinary complexity of taste, texture and aroma. All marketing is designed to bring this complexity to life in a contemporary, stylish and striking manner through new initiatives including:
• New international print advertising campaign
• Visual merchandising for in-store displays
• Stronger web presence
• Innovative new trade and consumer tasting experiences/education

Glenmorangie Original
The new name for our flagship Ten Years Old reflects the timeless nature of this original expression of Glenmorangie. The complexity of taste has been further assured by including a significant proportion Glenmorangie which has been specially matured in our bespoke, air-dried/ slow-growth, oak casks.

Introducing the Extra Matured Range
Replacing the Wood Finish Range, the Glenmorangie Extra Matured Range is a selection of three single malt whiskies that, following an initial maturation of at least ten years in ex-bourbon casks, have been matured for an extra period (bringing the total time in cask to at least twelve years) in specially selected, extremely high quality, casks that previously held Port, Sherry or Sauternes wine.
• Each of the three products extra matured for a further period
• All bottled at 46% ABV and non chill-filtered to enhance taste, mouthfeel and/or texture
• Strong product names reflecting provenance and spirit characteristics
• New range of three products:
Glenmorangie Lasanta - extra matured in Spanish Oloroso Sherry casks. Lasanta means ‘warmth’ and ‘passion’ in Gaelic, and this whisky has deep flavours of toffee, raisins and walnuts

Glenmorangie Quinta Ruban - extra matured in Port pipes selected from the ‘Quintas’ or wine estates of Portugal. Ruban - the Gaelic for ‘ruby’ - describes the ruby colour of this malt that is rich and chocolaty with a complex balance of sweet and dry flavours

Glenmorangie Nectar D'Òr - extra matured in the very best French Sauternes wine barriques, with key flavour notes of lemon and syrup, Nectar - the drink of the Gods! The French and Gaelic word ‘Or’ is used to reflect the deep golden colour of this whisky

Dr Bill Lumsden, Glenmorangie’s Head of Distilling & Whisky Creation says: “The Glenmorangie brand has a long-standing reputation as a leading pioneer in whisky maturation, and as a Company, the quality of our whisky is at the very heart of everything we do. We continually endeavour to provide the most delicious single malt Scotch whisky and core range delivers new expressions that offer an extraordinary variety of tastes, textures and aromas.”

Ends Date Friday 17th August 2007

Notes to Editors:

The Glenmorangie Signet
Close to the Glenmorangie Distillery stands the Cadboll Stone - an eighth century standing stone intricately carved by the ancient civilisation that then ruled northern Scotland, The Picts. The bottom panel of the stone has an intricate ‘kaleidoscopic’ design that perfectly represents the complex, multi-layered nature of the Glenmorangie spirit, and so has been adopted as the new brand emblem - the Glenmorangie ‘Signet’. The original Cadboll Stone is housed in the National Museum of Scotland in Edinburgh, but a replica of the stone can be visited in its original place on the shores adjacent to Glenmorangie House at Cadboll, Ross-shire.

About Glenmorangie
Glenmorangie is recognised as the most complex single malt Scotch whisky because of its multi-layered aromas and flavours. This spirit originates in the Scottish Highlands where, at the Glenmorangie Distillery, it is distilled in the tallest stills in Scotland, expertly matured in the finest oak casks, and perfected by the 16 Men of Tain. The distillery was founded in 1843.

The Glenmorangie Company
The Glenmorangie Company was founded in 1893 (as Macdonald & Muir Ltd) and is headquartered in West Lothian employing around 390 people. Since 2005, The Glenmorangie Company is part of Moët Hennessy, the wine and spirits division of Moët Hennessy Louis Vuitton (LVMH).

Responsible Drinking
The Glenmorangie Company advocates responsible drinking and suggests that drinkers savour Glenmorangie whiskies in moderation and in line with recommended daily guidelines for alcohol consumption.

For more information, please contact:

Mark A Izatt – US Senior Brand Manager, Glenmorangie

646 644 9246
 













 

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